Ultimate Fighting Championship will look to start it’s 2021 PPV campaign strong with the highly-anticipated return of Conor McGregor at UFC 257 on Jan. 23, 2021.
And the promotion is pulling out all the guns to promote his rematch against Dustin Poirier.
Indeed, UFC and the powers that be at WME talent agency recruited Eminem to use one of his songs to pump the PPV event.
— Marshall Mathers (@Eminem) December 29, 2020
ESPN also recently announced that UFC 257 will cost an extra $5 as it bumped the price from $64.99 to $69.99.
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