A year ago today, Conor McGregor’s brain child, Proper Twelve, debuted in liquor stores and bars across the globe.
His Whiskey has proven to be a massive success, with plenty of bars and stores selling out of his drink, which rivals the ever-popular Jameson brand.
In fact, Conor’s efforts have helped push the whiskey business into mega-money territory stateside.
Recently, “Notorious” took to Instagram to post a video of him celebrating the milestone of his whiskey.
“Happy 1st birthday to @properwhiskey!!! What a journey it has been so far! We are now in 8 countries to date, with many more planned for 2020! I am so thankful to you all for your support and love of PROPER No. TWELVE”
“I also want to thank the fine Irish women and men who have worked so diligently at the distillery and beyond…what an amazing team we have!”
Furthermore, Conor revealed that his company donates a portion of his profits to first reasoner organizations. That said, “Notorious” revealed that his efforts have now reached the million-dollar mark.
“When we started this business, something very important to me was to give back. For every case we sell, my company donates $5 up to 1 million dollars per year to first responders. I am very proud to announce that we have already hit the 1 million dollar mark! This is all thanks to you! Our fans! Thank you all.”
And once 2020 rolls around, all the fund will be distributed to the deserving parties.
“In the New Year, we will begin donating the first million dollars to first responder organizations. My team is vetting it all out now to be sure it goes into the proper hands. Thank you all for the support! Sláinte #ONEFORALL @properwhiskey.”
That’s a major boss move if we’ve ever seen one.
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