Conor McGregor has long been a supporter of first responders. In fact, last year he announced that profits from his successful Proper No. 12 business would be going to responders around the world.
And now, he is backing up those promises, as the first donation of 2020 has been made to the tune of $1.3 million.
The Mac Life obtained the official press release.
“During Proper No. Twelve’s launch in late 2018, founder McGregor and his partners pledged that the whiskey company would donate $5 for every case of Proper No. Twelve sold until donations reached $1 million annually to first responder organizations around the world. Thanks to the tremendous love and support for the brand as well as the high-quality liquid, Proper No. Twelve has become a bartender and consumer favorite, setting sales records for the industry. Proper No. Twelve has sold approximately 200,000 9-liter cases in America and, based on the $5 per case donation the company will donate $1 million dollars in the United States. The company is proud to announce it has selected the New York-headquartered Stephen Siller Tunnel to Towers Foundation to receive this $1 million donation for the United States. The donation will go towards paying off the mortgages for families of law enforcement officers and firefighters across the country, who were killed in the line of duty and left behind young children. Tunnel to Towers has a score of 100 for Accountability & Transparency on Charity Navigator. Additional donations will be announced in March and April for first responder organizations in Ireland, Canada, the UK, Australia, Russia, Poland and South Africa.”
Conor himself also released a statement:
“I am so grateful to the hardworking team at Proper No. Twelve, our distributors, retailers and pub owners along with the millions of whiskey fans that have embraced the brand generating record sales. These sales enable us to make our first significant donation to such deserving families. First responders around the world are the true-life heroes. They are the ones running into emergency situations. This has been a dream of ours since we started the business. Ken, Audie and I had bold ideas for the brand, and sales have surpassed all of our projections! We are so proud to partner with the Stephen Siller Tunnel to Towers Foundation to honour these proper heroes. The foundation’s goal is to ensure stability and security for these families facing sudden tragic loss. I hope to inspire my fans and all Proper Twelve drinkers to join me and support this worthwhile cause.”
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