Whiskey sales in the United States topped $1 billion for the first time ever. And while Jameson was the leader in sales with over 7.3 million cases sold, Conor McGregor’s Proper No. 12 aided the market to top the historic monetary mark.
According to Irish Times, McGregor’s product sold over 200,000 cases stateside since its release last year, which adds to a total somewhere in between $35 and $40 million dollars.
Naturally, McGregor took to Twitter to celebrate:
Jameson remains the top selling Irish whiskey in the US and across the world with sales of 7.3 million cases in the 12 months to the end of June 2018.The brand has been a star performer for its owner, accounting for more than a quarter of Pernod Ricard’s US sales, and half of the group’s growth. Recent figures show, however, that while sales remain buoyant, up 12 per cent last year, they are slowing. Edward Mundy, an analyst with Jefferies, attributed this in part to what he described as a “natural slowdown”, but also to the arrival of new market entrants, most notably Proper No Twelve.
Indeed, Conor has made a splash with his new venture and isn’t planning on slowing down anytime soon. Now it remains to be seen how long it will take for Proper No. 12 — if ever — to take over Jameson’s massive sales here in the US.
One thing is certain, McGregor and his team won’t stop until that day arrives. Nevertheless, on the heels of this historic mark, “Notorious” has once again proven that anything he touches turns to gold.
Unfortunately for all of you wine lovers out there, Conor won’t be getting into the grape-smashing business anytime soon. But his April fools prank was still glorious, Check it out below:
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