This new “Baddest Motherf—ker” belt is really turning into something else.

Just ask UFC president Dana White, who confirmed earlier this week that the “BMF” title will be revealed during fight week for UFC 244 this November. Of course, the winner of UFC 244’s main event between welterweights Jorge Masvidal and Nate Diaz will walk away with the new title.

Despite this being a one-time deal (so White says), UFC seems to be putting a lot of time into the creation of the “BMF” strap. So much so that the new title will cost $50,000 for the company to make. All just to hand it over once to the winner of Masvidal vs. Diaz.


“That’s a good question. I think the belt’s like 50 grand,” White told TMZ Sports (shown above).

Making things even crazier for the upcoming UFC 244 main event — which is set to go down on Nov. 2 inside Madison Square Garden in New York City — is the fact that WWE superstar and famed actor Dwayne “The Rock” Johnson will be in attendance and ultimately present the “BMF” title to the winner of Masvidal vs. Diaz.

Masvidal had reached out to The Rock in hopes of setting something like this up and it looks like “Gambred” ultimately got his wish.

“He’s gonna,” White said. “He’s taking my job. Listen, if The Rock wants to do it, The Rock gets what The Rock wants.”

Well, I guess that’s that.

Not only will Masvidal and Diaz be fighting for a made-up title that is costing the promotion $50K to make on a month’s notice but the most electrifying man in sport entertainment today is going to step inside of the Octagon and hand it over to the winner. You couldn’t script this any better even if you were WWE’s Vince McMahon.

I guess former UFC champion Miesha Tate is hating this whole “BMF” thing even more now.


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