Justin Gaethje didn’t take too kindly to Dana White promising Conor McGregor a title fight against Khabib Nurmagomedov.

Of course, it will only happen if “Notorious” can defeat Donald Cerrone at UFC 246 on Jan. 18, 2020 in Las Vegas, Nevada.

Speaking of “Cowboy,” he understands Justin’s frustration. At the same time, he understands why UFC is doing it.

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“If you’re talking rankings and deserving, sure,” Cerrone told MMA Junkie recently.

“If you’re talking popularity and the business side of it and making money, yeah. It’s two different games.”

“The UFC gets to pick and choose and do that they want for what makes financially more sense for them. That’s just what this game has turned into.”

Indeed, Conor is still the biggest money-making machine under UFC’s umbrella.

Take UFC 246 for example, it’s due to his return that the event sold out in record time and earned a gate of $10 million in just a matter of minutes.

So one can only imagine how much the promotion can make off a championship rematch between McGregor and Khabib.

Of course, Khabib still has to beat Tony Ferguson at UFC 249, and Conor has to do the same against Cowboy.

If not, the Gaethje could be getting what he’s always longed for.

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