Conor McGregor is one of the few fighters that still has a solo sponsorship deal with Reebok, UFC’s clothing partner and all around global brand.

So when the suits and marketing team over at Reebok were looking to decide which of its several athletes to pick to help usher in its new shoe line, the obvious choice was Conor McGregor.

That’s why Reebok decided to introduce its Zig Kinetica with the help of “Notorious.”

Neurohacker Ad

It’s no coincidence that line and ad were introduced prior to Conor’s much-anticipated comeback against Donald Cerrone at UFC 246.

And let’s not forget this walkout t-shirt that was introduced last week. The shoe will be available for purchase on Feb. 21 for retail price of $120.

Indeed, when Conor is fighting it means big business for all parties involved, including himself, his spongers, UFC and his opponents.

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