For those of you living under a rock for the past five years, Conor McGregor is without a doubt the biggest name in all of mixed marital arts (MMA), and one of the biggest sports stars in the world today.
That’s why “Notorious” has often joined big names such as Lebron James, Leo Messi and Floyd Mayweather, among others, on the Forbes highest paid list of athletes.
But it’s just not his fighting that has made him a world-wide brand, as everything he touches is gold, including his Proper No. 12 Whiskey and new line of custom made suits.
But just how big and important is Conor to UFC and MM? The promotion put together a 20-minute video explaining his “Insane Star Power,” as part of its “25 Years in Short” documentary series.
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